I build payment systems
that perform at scale.

Owned the end-to-end redesign of the payout flow across multiple US social gaming brands. Mapped every friction point in the existing process, identified bottlenecks in manual review queues, and rebuilt withdrawal workflows with automation at the core. Added payout status indicators at key player journey touchpoints - directly reducing 'where's my payout' CS contacts. The result was a system that cut processing time from 72 hours to under 8 hours, freed the ops team from routine processing, and let them focus on exception handling.

Rebuilt the purchase checkout and monetization stack across Store and Quick Purchase channels - re-architecting personalized flows, running A/B tests through Optimizely, and redesigning coin-package pricing. Pitched the CPO on a behavioral insight (74% of players repeat-buy at the same price tier, 27% step up) and shipped Dynamic Ordering to lift AOV. Grew Quick Purchase revenue share 3x, from under 10% to ~29%, after competitive analysis showed a full-catalogue view drove higher conversion. Also found a checkout drop-off at payment selection, redesigned the UX and added PSP fallback logic. Net effect: +$8.3M incremental monthly revenue (19.9% uplift) and +6.5% monthly RPU.

Investigated anomalous purchase patterns flagged in transaction data. Designed rule-based real-time detection logic that identifies duplicate purchases of limited-offer packages across tabs and devices at account level - with variable timeout windows preventing repeat abuse. Implemented automated flagging and blocking in real time. Collaborated with the engineering team to make the rules configurable and adaptive as new abuse patterns emerged.

Analyzed player redemption-cancellation behavior to identify key drop-off moments and introduced contextual CTAs along with bulk-cancellation functionality, placing CTAs at high-intent moments such as low balance and failed purchase. Drove a series of cohort-informed UX improvements, iteratively measuring re-engagement impact. Increased cancellation volume, accelerating fund recirculation into the platform and boosting player engagement.

When a purchase failed, the existing flow had no recovery path - players hit a dead end and dropped off entirely. I mapped two distinct failure modes: insufficient funds on the payment instrument, and generic payment errors. For insufficient funds, I introduced low-value package nudges so players could retry at a smaller amount. For all other errors, I surfaced alternate payment methods inline so the player could complete the same purchase through a different method - no restart, no friction. The result was a measurable weekly revenue recovery across both flows.

At Patrianna, delivered social gaming brand launches across the US (Ace, CardCrush, Jokio) by delivering compliant purchase and redemption flows tailored to state-level regulations, and took the MGB brand international into a new geography. At Entain, delivered two compliant market launches as white-label brand solutions with data migrations: Sports Interaction (Canada) and Unikrn (Canada and Brazil), with compliant deposit and withdrawal solutions aligned to local regulatory and AML requirements. Delivered payment and wallet experiences across four distinct gaming models - social gaming, sports betting, horse racing wagering, and RPG card battles - adapting product design, user flows, and compliance controls to the unique operational and regulatory nuances of each. Partnered closely with legal, compliance, and engineering teams to launch market-ready payment infrastructure from day one.

Owned end-to-end integration of banking, ewallets, vouchers and crypto (Aircash, PayU, DIAS, BVNK) across Entain's global brands - scaling new payment methods to ~10% of total transaction volume within 6 months. In parallel, conceived and built a Smart Routing Engine in-house: detecting provider failure spikes (50+ consecutive failures in under 5 minutes, or 200+ cumulative in 10 minutes) to trigger real-time in-transaction rerouting to an available provider, combined with dynamic volume reallocation to 0% for degraded providers and automated 30-minute health-check recovery. Eliminated routing vendor dependency entirely, improved approval rates, and protected transaction success rates for millions of users. Devised Max Failures Deposits logic to steer declined customers to other methods, cutting failures and processing costs. Integrated Account Name Inquiry (ANI) for real-time bank-side name checks before deposits, curbing stolen-card fraud. Monitored transaction success and error rates by PSP and card method and resolved 100+ incidents through RCA within TAT. Both projects improved deposit conversion and reduced failed transaction volume across cross-border markets.

Joined as PM for ICICI Bank's Pockets digital wallet and Bharat Bill Payment System. Owned the quarterly bill-pay (BBPS) roadmap, driving UX updates and payment-flow redesigns, adding channels including phone banking IVR, and extending autopay - growth that drove 400% registration growth and 300% transaction volume growth. Unlocked a new B2B distribution channel at zero incremental CAC by enabling Wallet-as-a-Service (WaaS) on UPI rails, defining API integration specs for startup and neobank partners and driving API adoption across channels. Delivered UPI updates that improved payment reliability and success rates in the wallet PPI product, contributed to IMPS and NEFT enhancements in BBPS bill pay and improved the reconciliation process. Maintained zero major SLA breaches across 100+ operational incidents through structured triage and root-cause analysis.